Diplomat Correspondent
Srinagar, (DD)The Department of Handicrafts and Handloom, Jammu & Kashmir, marked the 11th National Handloom Day with vibrant celebrations, uniting artisans, weavers, and craft lovers from across the Valley. Held in Srinagar, the event served as a tribute to the rich legacy of Kashmiri handloom and handicrafts, while reinforcing the importance of authenticity through GI (Geographical Indication) tagging.
Director Handicrafts and Handloom, Mussarat Islam, while addressing the gathering, highlighted the role of consumers in preserving the identity of Kashmir’s traditional crafts. “Authenticity is our strength. I urge every buyer to verify the GI tag before purchasing handloom or handicraft items. It not only ensures quality but also protects the livelihood of our artisans,” he stated.
The event featured a display of iconic Kashmiri crafts including Pashmina shawls, Kani weaving, Sozni embroidery, papier-mâché, and walnut wood carving. Artisans performed live demonstrations, offering a glimpse into their intricate processes, passed down through generations.
Among them was Haleema Bano, a master Sozni embroiderer from Budgam, who said, “This craft is our identity. I learnt it from my mother, and today I teach it to my daughters. GI tagging has helped us get the recognition we deserve.”
Feroz Ahmad, a young Pashmina weaver from Ganderbal, added, “We are proud to be part of Kashmir’s legacy. Events like this remind the world that behind every shawl lies months of hard work and tradition.”
Participants were also educated about the importance of safeguarding traditional crafts from counterfeit products and the need to promote locally made items under the “Vocal for Local” initiative.
The celebration concluded with cultural performances and certificate distribution, reaffirming the government’s commitment to artisan welfare and revival of Kashmir’s craft economy.
As Kashmir’s handloom industry continues to inspire awe across the globe, National Handloom Day served as a timely reminder that protecting this legacy begins with recognising the hands that weave it(DD)